How does “entrepreneurial ideology“ differ from “company cultures”? Seemingly, the latter presupposes that there is a certain adherence of the worker to a bigger whole, while the former aims to separate workers into standalone disempowered individuals. At the same time, both result in the same view of the workflows, where the all the initiative, including the ones of freedom, flexibility, ergonomics and ultimately, rights, come top down from the manager. This means that while there is a view of a choice, in fact we are looking at an antagonistic relation between the individualised entrepreneur, who disregards exploitation for the benefit of not being attached to any particular company, and remote employee, who are ripped off by any administrative decision by way of company culture that tells them what their relationship with labour should be.

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