P79 - L. V. Deursen: I also don't like it when publishing is meant to just satisfy a small group. Book publishing is interesting because a book can travel easily, because it can be purchased cheaply, and because it's actually the best device to distribute thoughts and ideas.

P84 - you can talk about the book and you can make dummies, but to all of a sudden have it back from the printer is often quite a shock. Especially the way this book came back - sort of purposefully casual, not very expensive-looking or particularly beautiful.

P86 - I quite like when there are some restrictions in a given project; I think that's actually quite healthy.

P88 - I can imagine a lot of people study graphic design because they have an interest in books and their content; in that sense, maybe it's not to weird that this field is now somehow new and more inhabited by designers.

Why do people want to look alike? Why do they want to do the same thing?

P90 - I can't really say that every graphic designer is a good publisher. Not every graphic designer is a good writer, far from it. Not every graphic designer is a good designer, even! [laughs]

-p91 - creating your own content is a good exercise and it can be really helpful when you have to make work for clients.

- p.98 - Goods allegedly exchange for a single bulb [of tulip]: two lasts of wheat, for lasts of rye, for fat oxen, wit day swine, twelve fat sheep, two hogshead of wine, for tuns of beer, two tons of butter, 1,000 pounds of cheese, a complete bed, a suit of clothes, a silver drinking cup.